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February 3, 2012

Save Paper to help The Forests with Minus One Project

Reduce the font-size 1 before printing, Save paper- Save tree. A green initiative by Cheil WW SW Asia and Samsung Printers.

Changing our behaviours to make life more sustainable is hard. But what if it didn’t have to be? What if it was as simple as changing the font size on your computer?

For ages, motion graphics has been making ideas look interesting. It brings text to life in a clever manner. The popularity of motion graphics can be estimated from the fact that many national and international movies have used motion graphics for starting and end credits. 

Minus One is a simple, one-step initiative to save fast-disappearing forests. It is so easy and practical that each one of us can practice it in our daily lives. And by adopting Minus One we would be helping our forests, our planet and most importantly ourselves.

A green initiative by Samsung Printers.


Forests are essential for everyone. For local dwellers it is their home. For animal lovers, it is about the natural habitat of wildlife. For policy makers, it’s about climate change. Importance of forests is undeniable. And so is the fact that they are disappearing at an alarming rate.

Governments, policy makers, worldwide bodies are trying their best to save our forests. But there are millions of people with the intent to protect our environment but lack direction, time and resources.

Minus One Project seems to be a solution. Minus One Project is a simple, one-step, easy to-do initiative intended to slow down the deforestation rate across the world. It aims to do so by inducing a wiser and careful habit of paper consumption. All one has to do is reduce the font size of a document by 1 before printing.

It is to be noted that every year 16 million hectares of forest cover comes under the axe. Out of which over 5 million hectares of forest trees vanish for producing paper, a major portion of which is consumed for printing. A need we fulfill in a very careless and wasteful manner.

With Minus One project, we can change the picture. For, this small step when followed by millions can make a big difference. By adopting Minus One, we can reduce the paper consumption for printouts considerably, almost up to 50%. Which means lesser number of trees would be felled for paper. In a nutshell, it becomes an effective and incremental change that will add up to a bigger forest.

What makes Minus One an effective step is not only its simplicity but also the sustainability model it reflects when it comes to consumption of natural resources. It advocates you to take print-outs when it is necessary but in a way that is less harmful for forests.

Do your bit. Reduce the font size by 1. Save paper. Help the forests.

More Details:-
Minus One Project
Minus One Project on Facebook


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