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August 26, 2011

Apple's New CEO Tim Cook's email to his team

With Steve Jobs no longer at the helm of Apple, it’s up to new CEO Tim Cook to lead the company and its employees to greater heights.
Steve Jobs, co-founder and two-time CEO of Apple, offered his resignation to the company’s board Wednesday. 

“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” he wrote. “Unfortunately, that day has come.”

Cook, whose career at Apple has spanned more than 13 years, sent a message to the company to assure the troops that “Apple is not going to change” and that Jobs will continue to be involved as chairman of the company. Cook has been running the day-to-day operations of Apple since Jobs took a medical leave of absence in January; yesterday’s announcement just makes it official.
We have decided to post Cook’s four-paragraph email in its entirety below. Check it out, and let us know what you think of Cook’s message to the troops in the comments:

Tim Cook’s Email

I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.
Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.
I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.
I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Tim Cook & Steve Jobs
Timothy D. "Tim" Cook (born November 1, 1960) is the CEO of Apple Inc., having joined the company in March 1998. His primary responsibility is managing day-to-day operations at the company. He was named CEO after Steve Jobs announced his resignation on August 24, 2011.

Career of Tim Cook
Cook spent six months at Compaq as VP for Corporate Materials before he was hired by Steve Jobs to join Apple. He initially served as Senior Vice President for Worldwide Operations.Prior to that, Cook served as the chief operating officer (COO) of the computer reseller division of Intelligent Electronics and spent 12 years in IBM's personal computer business as the director of North American Fulfillment.

Cook is credited with pulling Apple out of manufacturing by closing factories and warehouses around the world. This helped the company reduce inventory levels and streamline its supply chain, dramatically increasing margins. In January 2007, Cook was promoted to COO

Cook served as Apple CEO for two months in 2004, when Jobs was recovering from pancreatic cancer surgery. In 2009 Cook again served as Apple CEO for several months while Steve Jobs took a leave of absence for a liver transplant.

In January 2011, Apple's Board of Directors approved a third medical leave of absence, requested by Steve Jobs. During that time, Cook was responsible for most of Apple’s day-to-day operations while CEO Steve Jobs made most major decisions.Following the resignation of Jobs, Cook was made CEO of Apple Inc. on August 24, 2011.

Cook also serves on the board of directors of Nike.

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