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July 19, 2011

Harry Potter touches the high by its awesome technology use & social networks

Harry Potter & Deathly Hallows -2
Brief Introduction:
Release Date - Harry Potter and the Deathly Hallows – Part 2: Now Playing
Studio - Warner Bros.
About - “Harry Potter and the Deathly Hallows – Part 2,” is the final adventure in the Harry Potter film series. The much-anticipated motion picture event is the second of two full-length parts.In the epic finale, the battle between the good and evil forces of the wizarding world escalates into an all-out war. The stakes have never been higher and no one is safe. But it is Harry Potter who may be called upon to make the ultimate sacrifice as he draws closer to the climactic showdown with Lord Voldemort.

It all ends here.

“Harry Potter and the Deathly Hallows – Part 2” stars Daniel Radcliffe, Rupert Grint and Emma Watson, reprising their roles as Harry Potter, Ron Weasley and Hermione Granger. The film’s ensemble cast also includes Helena Bonham Carter, Jim Broadbent, Robbie Coltrane, Warwick Davis, Tom Felton, Ralph Fiennes, Michael Gambon, Ciarán Hinds, John Hurt, Jason Isaacs, Matthew Lewis, Gary Oldman, Alan Rickman, Maggie Smith, David Thewlis, Emma Thompson, Julie Walters and Bonnie Wright.

The film was directed by David Yates, who also helmed the blockbusters “Harry Potter and the Order of the Phoenix,” “Harry Potter and the Half-Blood Prince” and “Harry Potter and the Deathly Hallows – Part 1.” David Heyman, the producer of all of the Harry Potter films, produced the film, together with David Barron and J.K. Rowling. Screenwriter Steve Kloves adapted the screenplay, based on the book by J.K. Rowling. Lionel Wigram is the executive producer.

Behind the scenes, the creative team was led by director of photography Eduardo Serra, production designer Stuart Craig, editor Mark Day, composer Alexandre Desplat, visual effects supervisor Tim Burke, and costume designer Jany Temime.

Warner Bros. Pictures presents a Heyday Films production, “Harry Potter and the Deathly Hallows,” which marks the last installment in the most successful film franchise of all time. “Harry Potter and the Deathly Hallows – Part 2” will be released in theatres and IMAX, in 3D and 2D, on July 15, 2011.

Starring :   
Daniel Radcliffe, Rupert Grint, Emma Watson, Helena Bonham Carter, Jim Broadbent, Robbie Coltrane, Warwick Davis, Ralph Fiennes, Michael Gambon, John Hurt, Jason Isaacs, Gary Oldman, Alan Rickman, Maggie Smith, David Thewlis, Emma Thompson, Julie Walters
Directed By : David Yates
Produced By : Lionel Wigram, David Heyman, David Barron, J.K. Rowling
Website :

One of the most awaited movies of the year is 'Harry Potter and the Deathly Hallows Part 2' and with more than $40 million tickets sold in advance it definitely expected to make it even bigger. It has already recorded a business of $168.6 million in the U.S. and Canada in just three days. The movie also had the biggest international debut ever, grossing a magical $307 million overseas in 59 foreign countries. With awesome animations and mind boggling technology it is definitely heading for a record-breaking business in the box office. think it will break all the records of box office abroad as well as in India.

The two things that make the difference this time, is its awesome animation and best utilization of Facebook and twitter in promoting the movie. Back in 2001 when Harry Potter first movie was realized Facebook and twitter never existed, but in 2011 Harry potter made the best out of the social networking sites to reach out to its fans.

Animation & Technology
The awesome fantasy world is delivered and a culminated work of a combination of companies like Rising Sun Pictures, Double Negative, Cinesite, Framestores and Industrial Light and Magic. The visual effects put together are really fantastic as give a real like feeling and takes you to a world of magic, witches and heroism. Technology has taken a leap for sure and this was quite evident in the last series of Harry potter and it was a very clean and neat show put by the Warner bros for sure.

Facebook Page of Harry Potter
'Harry Potter and the Deathly Hallows Part 2' has kicked up the social media marketing. Warner Bros has long maintained a solid Facebook presence for the Harry Potter film series as the studio ramped up its efforts in engagement and in Facebook app features. Nearly 30 million users have 'liked' the Harry Potter Facebook Page. In the week before the premiere which took place on July 7, 2011 the Harry Potter Facebook Page gained nearly 100,000 new fans per day. The frequent posts of images, behind-the-scenes tidbits, interviews with stars, links to coverage on other media outlets and movie trailers have lifted the fan following and likes numbers. Warner Bros has created local Facebook fan pages for a variety of different countries and languages.
Twitter account of Harry Potter

The HarryPotter Film Twitter account is not as active as the Facebook Page but it had recorded 358,246 & counting followers, but it has done a pretty good job in engaging the users by sharing links to interview and media articles and posting photos. Photos from the event of the premier night were also live-tweeted using TwitPic. It seems all the strategies have paid off well for the producers as it is busy making waves in the industry.

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