The online population of India literally lives inside social networks, as it is revealed that more than 25 percent of the total online Indian minutes
were spend on social networking activities. Indians are also fond of
Google sites as it turned out to be the destination of more than 95
percent of them.The findings came out on a latest report from ComScore on top online sites and activities in India. Google stand as the most popular site in the country followed by Facebook and then Yahoo sites. Microsoft sites have finished in the fourth position. Adding to it, many local websites secured spot in the top 10 ranks.
Considering the engagement in websites, the difference was huge between the best of local brands and the topper, Facebook. People spent an average of four hours on Facebook in June whereas Network 18, the local leader engaged people for an average 31.6 minutes during the month. The Google sites, including YouTube had visitors spending an average of 2.5 hours.
In India, social networks have turned to be the primer driver of daily digital Media Consumption followed by the entertainment sites. The time spent on online retail shops in the country grew 0.5 percent as the trend is gaining momentum within the country.